Account and data deletion

Last updated: October 2026

Thrive (Thrive: Fitness & Nutrition) is the app this page applies to. This page explains how to delete your Thrive account and what happens to your data.

How to delete your account

You can delete your account at any time from inside the app:

1. Open Thrive and go to the Profile tab
2. Tap Settings
3. Scroll down to Delete account
4. Confirm when prompted

Deletion is immediate and permanent. If you have an active subscription, it is cancelled automatically as part of the deletion and you will not be charged again.

If you cannot access the app

Email support@thrivefitness.co.za from the email address linked to your Thrive account and ask us to delete it. We will verify the request and complete the deletion within 30 days.

What gets deleted

When you delete your account, the following is permanently removed:

• Your profile and account details
• All workout history, routines and personal records
• All nutrition and food logs
• All water, weight and body measurement entries
• AI coach conversations and usage history
• Your referral code and any referral records
• Your login credentials

What we keep, and why

A limited record of transactions is retained where we are legally required to keep it for tax and accounting purposes. This contains payment amounts and dates only. It does not contain your fitness, nutrition or health data, and it is not linked to a usable account.

We also retain a record of whether an email address has previously used a free trial, to prevent repeat trial abuse. This contains no personal or health information.

Retention period

All data listed under "What gets deleted" is removed immediately. Backup copies are purged within 30 days.

Cancelling instead of deleting

If you only want to stop billing and keep your data, see our Cancelling your subscription page.

Questions

Email support@thrivefitness.co.za.