10% of every membership is donated

The fitness & nutrition tracker that gives back.

Healthy, made effortless.

Thrive is an AI-powered calorie, macro and workout tracker built in South Africa. Log meals from a photo, track workouts by voice, and 10% of every membership goes to a cause you choose.

Built in South Africa 🌱

Thrive app on four phones: AI Coach, home nutrition, body weight progress, and Add Exercise
10% donated to your causeLog by photo or voiceOne simple plan3-day free trial
10% donated to your causeLog by photo or voiceOne simple plan3-day free trial

Everything you track, in one place.

Your personal AI coach screen in the Thrive app
AI Coach

Your personal AI coach

Ask anything about fitness, nutrition, or wellness. Thrive's coach answers in plain language, grounded in your goals, macros, and training — available whenever you need a second opinion.

  • Calorie and macro guidance tailored to your targets
  • Post-workout meal ideas that fit your day
  • Protein, recovery, and training questions on demand
Snap it, scan it, done screen in the Thrive app
Food logging

Snap it, scan it, done

Point your camera at the plate. Thrive recognises the meal, estimates the portion and fills in the calories and macros for you. Packaged food? Scan the barcode and it lands in your day in under two seconds.

  • AI photo recognition for whole meals
  • Barcode scanning with a South African product database
  • Fix a portion with one swipe
Your macros, crystal clear screen in the Thrive app
Nutrition

Your macros, crystal clear

One ring for energy, three bars for protein, carbs and fat. No spreadsheets, no guilt-tripping. Thrive shows what you have eaten, what is left, and what a good next meal looks like.

  • Adaptive daily targets that follow your training
  • Protein-first coaching nudges
  • Weekly nutrition report in plain language
Train your way screen in the Thrive app
Training

Train your way

Follow a ready-made routine or build your own split. Between sets, just talk: say "bench, 60kg, 8 reps" and it is logged before you rack the bar.

  • Voice logging that works with gym noise
  • Progressive overload suggested set by set
  • Home, gym and mobility programmes included
Watch it all add up screen in the Thrive app
Progress

Watch it all add up

Total volume lifted, body weight trend, streaks kept. Thrive turns months of small sessions into one line that climbs — the proof that the boring days counted.

  • Volume and strength curves per lift
  • Smoothed body-weight trend, not daily noise
  • Streaks that survive one missed day

Dark mode

Dark or light — your call.

Midnight for the 5am session, daylight for the desk. Thrive follows your system theme or stays exactly where you put it — one tap in settings flips the whole app.

Thrive app in dark theme

Dark

Thrive app in light theme

Light

Health sync

Talks to your watch, automatically.

Thrive syncs with Apple Health and Google Health Connect, so steps, heart rate, workouts and sleep flow in without you typing a thing. Your daily energy target even adjusts to the activity your watch already logged.

  • Apple Health on iOS, Health Connect on Android
  • Steps, heart rate, sleep and workouts imported
  • Energy targets adapt to your real activity

Apple Health

Native iOS integration — steps, HR, sleep and workouts.

Health Connect

Android's unified health layer, supported out of the box.

The signature bit

Get fit. Do good. Same membership.

Ten percent of every single membership goes to a cause you choose — youth sport, community nutrition or mental health. No upsell, no extra tick box, and every rand is tracked in your app.

You pay

R149

per month, one plan

We set aside

R14.90

10%, every month

Goes to

Your cause

chosen by you, switchable

Donated so far

R0+

A live tally of every membership's 10%, paid out to vetted partner organisations every quarter.

Monthly impact statement in-appVetted partner organisationsPublished payout totals every quarter

Payout reports

Every rand, on the record.

We publish a quarterly payout statement showing exactly what was collected, which organisations received it, and when it landed. No vague “a portion of proceeds” — just numbers you can match to your own dashboard.

Q2 2026

Youth Sport SA

R18,420

Paid out · statement published

Q2 2026

Nutrition Now

R11,305

Paid out · statement published

Q2 2026

Mind Matters

R20,275

Paid out · statement published

Illustrative figures — the first live statement publishes at the end of the next full quarter after launch.

Partner with us

Are you a cause we should support?

We partner with registered youth-sport, community-nutrition and mental-health organisations across South Africa. Partners receive quarterly payouts and a public statement — no admin fees, no strings.

Apply to partner
  • Youth Sport SA

    After-school coaching and equipment for under-resourced schools.

  • Nutrition Now

    Community kitchen and meal-programme support.

  • Mind Matters

    Free counselling subsidies and mental-health education.

One plan. That is it.

Thrive Membership

R149/ month

3-day free trial · cancel anytime · 10% donated

The app isn't live yet — join the waitlist and we'll email you the moment it launches.

  • AI photo & barcode food logging
  • Voice workout logging
  • Adaptive macro targets
  • All training programmes
  • Progress & streak analytics
  • Apple Health / Health Connect sync

Questions, answered.

Still curious? Write to support@thrivefitness.co.za and a human replies within a day.

You get every feature for 3 days without paying a cent. We remind you before the trial ends. If you do nothing, your membership starts at R149/month; cancel any time from inside the app.

For common meals it lands within roughly 10% of a hand-weighed entry. You can always adjust the portion or swap an ingredient, and Thrive learns the meals you eat often.

You choose from a vetted list of youth sport, nutrition and mental-health organisations when you sign up, and you can switch at any time. Your dashboard shows exactly what has been sent.

No. Thrive ships with bodyweight, dumbbell-only and full-gym programmes, so it adapts to a lounge floor or a commercial gym.

Yes. Thrive syncs with Apple Health and Google Health Connect, so steps, heart rate and sleep flow in automatically.

One plan, one price, for now. Annual billing is in the works — trial members get first access when it lands.

Need a hand? We're here.

Questions about the app, your trial, your donation or anything else — email us and a real person replies within a day.

support@thrivefitness.co.za

Start free trial

R149/mo · 3-day trial

Join waitlist